Business Development Lead - On Premise - Richmond

Company Name:
Coca-Cola Refreshments
Develop On Premise business through prospecting and new outlet acquisition within an assigned territory. This person will be responsible for prospecting for new business, acquiring quality new outlets, setting up new accounts and seamlessly transitioning of outlets to existing routing and replenishment structure. The position may cross multiple facility boundaries.
Utilize prospecting tools to generate leads. Prospect to secure new, competitive and non-buying accounts.
Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
Evaluate outlet opportunities. Qualify opportunities to ensure new placement quality. Calculate IRR, if necessary.
Ability to collaboratively sell and overcome customer objections.
Propose appropriate brands, packages & equipment to satisfy customer and consumer needs.
Determine appropriate sale coverage and replenishment method for on-going account management.
Coordinate account set up, initial equipment and product deliveries to ensure customer satisfaction.
Enable seamless transition of outlet to existing routing structure.
Focus on Market Unit market activation initiatives
Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
High School - GED or Diploma
2+ years experience in consumer products/direct store delivery sales required
1+ year experience prospecting new business and acquiring new customers
Excellent organizational, planning, communication, presentation and writing skills
Valid driver's license and driving record within MVR policy guidelines
Bachelor's Degree
Intermediate computer and database application skills preferred
Bilingual ability preferred
Experience managing people/budgets
Valid driver's license and driving record within MVR policy guidelines
We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.
Talent Area: Sales
Location: Glen Allen, VA, USA
Requisition Number: 00027770
Full or Part Time: Regular Employee FT

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